Rumy
Marketing ManagerLeading marketing for a technology company — owning strategy, positioning and the go-to-market motion.
- Go-to-market strategy
- Brand strategy
- Marketing leadership
- Product positioning
- Lead generation
- B2B growth
Marketing Manager
Marketing that builds brands, creates demand and drives business growth.
Marketing professional focused on strategy, branding, SEO, inbound marketing, performance, CRM, analytics and business growth.
SEOGrowthBrandingLeadershipAnalyticsCRMPerformanceContentAutomationAISEOGrowthBrandingLeadershipAnalyticsCRMPerformanceContentAutomationAI
Based in Brazil
Open to Remote Opportunities
About
More than marketing.
Business thinking.
I approach marketing as a business function, not a collection of campaigns. Before a single asset is produced, I want to understand the model, the margins, the customer and where growth actually comes from. Strategy earns its place only when it moves the business.
My focus is building marketing systems rather than isolated actions — connecting branding, acquisition, CRM, SEO, content and analytics into one engine where each part reinforces the others. That integration is what turns short-term wins into compounding, sustainable growth.
Years of teaching marketing and business have sharpened how I communicate and lead: translating complex ideas into clear direction, aligning teams and making the strategy something an entire organization can execute with confidence.
Now
Marketing Manager · Rumy
Leading go-to-market, brand strategy and B2B growth for a technology company.
Earlier
Marketing Specialist · TI House
Digital strategy and marketing execution supporting business objectives.
Foundation
Marketing Structure · Moovin
Built a full marketing operation: website, SEO, inbound, CRM and analytics.
Craft
Marketing Analyst · NS Tecnologia
Campaigns, SEO, content, performance and creative production.
Teaching
Teacher · Senac
Marketing, branding, administration and financial statements.
Creative
Founder · FW Films
Creative direction, storytelling and visual communication.
0+
Years working with Marketing
Multiple
Marketing departments structured
Growth
SEO and inbound marketing
Leadership
Teaching Marketing & Business
Startup
Go-to-market experience
Founder
Creative business experience
Experience
A career built across marketing, business and creative.
Six roles that connect strategy, execution and leadership into one point of view.
Moovin
MarketingStructured the marketing operation end to end — from brand and website to acquisition, CRM and analytics.
- Website redesign
- Brand positioning
- SEO
- Inbound Marketing
- Email Marketing
- Landing Pages
- CRM
- Social Media
- Video Production
- Marketing structure
- Analytics
TI House
Marketing SpecialistDelivered marketing execution and digital strategy in direct support of business goals.
- Marketing execution
- Digital strategy
- Business support
NS Tecnologia
Marketing AnalystRan campaigns across channels with a focus on measurable performance.
- Campaign management
- SEO
- Content
- Performance
- Analytics
- Creative production
Senac
TeacherTaught marketing and business subjects — sharpening leadership, communication and the ability to make complex ideas clear.
- Marketing
- Branding
- Administration
- Financial Statements
FW Films
FounderFounded a creative studio built on storytelling and strong visual communication.
- Creative direction
- Storytelling
- Visual communication
Philosophy
How I think about Marketing
Business First
Marketing starts by understanding the business — the model, the customer and where growth truly comes from.
Positioning
Strong positioning creates sustainable growth. Clarity about who you are for is a competitive advantage.
Execution
Ideas only matter when executed consistently. Momentum is built through disciplined, repeatable delivery.
Data
Measure. Optimize. Repeat. Every decision is a hypothesis that data confirms or corrects.
Core Expertise
A full-stack marketing skill set.
Depth across the disciplines that make a modern marketing organization work.
Marketing Strategy
Turning business goals into a coherent, prioritized marketing plan.
SEO
Organic visibility built on technical health, content and intent.
Growth
Compounding acquisition through experimentation and channels that scale.
Branding
Positioning and identity that make a company memorable and trusted.
CRM
Lifecycle and relationship marketing that increases retention and value.
Analytics
Measurement frameworks that connect activity to business outcomes.
Performance
Paid media managed to efficiency, not vanity metrics.
Content
Editorial and demand content that earns attention and drives pipeline.
Leadership
Aligning teams and setting direction people can execute with confidence.
Product Marketing
Positioning, messaging and launches that connect product to market.
Customer Journey
Mapping and orchestrating every step from stranger to advocate.
AI & Automation
Leveraging AI and workflows to scale output and sharpen decisions.
Tools
The stack I work in.
Analytics, acquisition, CRM and creative tools used across the full marketing workflow.
Google Analytics
GA4
Search Console
SEMrush
Google Ads
Meta Ads
LinkedIn Ads
RD Station
Pipedrive
Hotjar
Figma
Adobe Premiere
After Effects
Photoshop
WordPress
Canva
Featured Projects
Selected work, framed by impact.
Each project told the same way it was run — challenge, strategy, execution and outcome.
01
Marketing Department Structuring
Challenge
A growing company operating with fragmented, ad-hoc marketing and no clear ownership.
Strategy
Design a marketing function with defined roles, processes and a single measurement framework.
Execution
Built the team structure, channel playbooks and reporting cadence connecting every discipline.
Outcome
A repeatable marketing operation able to plan, execute and learn as one system.
02
New Website Design
Challenge
A dated website that failed to communicate positioning or convert qualified visitors.
Strategy
Rebuild around clear messaging, a strong information architecture and conversion intent.
Execution
Led redesign, content, SEO foundations and landing pages aligned to the funnel.
Outcome
A modern site that reflects the brand and works as a demand-generation asset.
03
SEO Growth
Challenge
Low organic visibility and dependence on paid channels for pipeline.
Strategy
Treat SEO as a compounding channel spanning technical health, content and intent.
Execution
Ran technical fixes, keyword and content strategy, and continuous measurement.
Outcome
A durable organic channel reducing reliance on paid acquisition over time.
04
Inbound Marketing
Challenge
Sales lacked a consistent flow of qualified, educated leads.
Strategy
Build an inbound engine that attracts, nurtures and hands off ready buyers.
Execution
Implemented content, email automation, CRM and landing pages end to end.
Outcome
A structured pipeline where marketing and sales operate from shared signals.
05
Go-to-Market for SaaS
Challenge
Bringing a technology product to market with a clear, defensible position.
Strategy
Define audience, positioning and message before choosing channels and tactics.
Execution
Owned positioning, launch narrative, lead generation and B2B growth motion.
Outcome
A coherent go-to-market that connects product value to the right buyers.
06
Brand Positioning
Challenge
A capable company whose value was not clearly understood in the market.
Strategy
Sharpen positioning and identity so the brand is distinct and memorable.
Execution
Aligned visual identity, messaging and channels around one narrative.
Outcome
A consistent brand that builds trust and supports long-term growth.
Why Work With Me
What I bring to a marketing team.
Strategic Thinking
Connecting every action to a clear, prioritized plan.
Business Vision
Reading the model and the market before the campaign.
Leadership
Setting direction and aligning teams around it.
Execution
Turning strategy into consistent, shipped work.
Creative Direction
Shaping brand and storytelling with intent.
Technical Marketing
Comfortable with SEO, analytics, CRM and automation.
Growth Mindset
Experiment, learn and compound what works.
Communication
Making complex ideas clear and actionable.
The best marketing is built by understanding the business before trying to sell it.
Let's build the next growth story.
I'm always interested in discussing marketing leadership, growth strategies and opportunities to build businesses that scale.